This Colombian tourism business, located in the nuqui –
choco region of Colombia, was started by two local women. These women submitted their business plan in
a contest, which they ended up winning and receiving start-up funding as their
prize. Mano Cambiada is a community run
ecotourism company that is heavily focused on sustainable development of the
region. They aim to link the value
chain, as they call it, which is all of the fishermen, craftsmen, innkeepers, restaurateurs,
etc. This leads to a more organic
experience for tourist and more respect for the host community. Mano Cambiada also does social projects like
a migration festival and an artist residence in the area. This company exists to improve conditions for
the region via tourism.
Mano Cambiada is an excellent illustration of the
cornerstones for fair trade and responsible tourism.
Fair working conditions: this company promotes tourism as a
means to improve living conditions in the area as well as to promote autonomous
management and leadership by the people who live there
Fair prices: this company uses its funds, grants and
partnerships to promote sustainable tourism
Integration into local economy and regional development:
mano cambiada aims to link the local economy together which leads to a better
experience for tourists and better results for the local community. The choco region is an extremely unique
ecosystem that mano cambiada looks to protect, which is why they promote
sustainable development.
Fair trade partnerships: mano cambiada has several partnerships
and grants, including one with the U.S. Agency for International Development, (USAID)
Sustainable resource use and environmental justice: this
company is all about sustainable resource use and promoting environmental
justice. This is why they exist, to
protect the local environment and community, and to promote sustainable
development to improve the region.
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